Practice development checklist: data protection and direct marketing

Resource type: Checklist

Status: Maintained

Jurisdictions: England, Wales

This checklist highlights the key data protection issues a business should consider when carrying out direct marketing. It explains how customer information should be collected and how product information should be communicated to existing customers.

This checklist is aimed at non-lawyers and is designed for practice development purposes only.

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  • Resource ID: 7-504-7782
  • Products:  PLC UK Commercial
  • This resource is maintained, meaning that we monitor developments on a regular basis and update it as soon as possible.
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Topics
  • Advertising and MarketingAdvertising and Marketing (http://construction.practicallaw.com/topic0-103-1114)
  • Data ProtectionData Protection (http://construction.practicallaw.com/topic8-103-1271)
  • InternetInternet (http://construction.practicallaw.com/topic8-383-8686)
Practice note: overview
Practice note
  • Direct marketing Direct marketing (http://www.practicallaw.com/topic5-200-8860)